Your Customer’s 4 Basic Needs | Customers Basic Needs
May 5, 2010 by Brent O'Bannon
Filed under Balance Matters Minute - Weekly Success Strategies
Pause and ask yourself, “What leader has the most positive influence on my daily life?” Now list four words that best describe what this person contributes to your life.
This two fold question was randomly asked to 10,000 people by The Gallup Poll. The research was somewhat surprising. You might anticipate words like intelligence or wealth. But no. The four basic needs of customers are:
1. Trust
2. Compassion
3. Stability
4. Hope
How can you use your strengths to build more trust, compassion, stability and hope with your customers?
First, we build trust by showing respect to ourself and to others. We create another level of trust when we are authentic with successes and struggles. Finally trust is established every time you say you will do something and you follow through.
Second, our customers want to feel that we care more about their well being and happiness than us getting money for a service. You show compassion by sending a birthday card, giving a gift, and asking about a customers personal life. Compassion is built when we cultivate emotional intelligence and people skills with our customers.
Third, is the need for stability. Customers need security that we will be stable and strong over a long period of time. They see stability by us surviving hard times as a business or being involved in a church or volunteer in the community. Customers feel strength when they see a long term marriage and healthy family life.
Finally customers want hope for the future. Customers are inspired by a happy workplace. They feel optimism when they see personal and professional growth. Hope is fostered by faith, guidance and good news.
Coaching Questions:
1. What specific activities could you do more of to increase trust, compassion, stability and hope to your external and internal customers?
2. How could you increase trust, compassion, stability and hope with your spouse, children, and community?
Call or email me now so I can help you or your business create more trust, compassion, stability and hope.
