How important is fairness to you?  Do you try to live your life by the Golden Rule?  Do other people think that you’re predictable in the things that you do?

A person with the strength of Consistency® believes in fairness. You treat others equally. You understand that all people deserve respect, and everyone should play by the same rules. Entrepreneurs steeped in Consistency are strong at leveling the playing field and ensuring no one person is treated better, or worse, than another.

National Football League referee Edward G. Hochuli is a commendable example.   Though now retired, Hochuli was a referee from 1990 to 2018.  In a poll conducted by ESPN in 2008, Hochuli tied fellow referee Mike Carey for “best referee” votes (eight each) among NFL head coaches. After the retirements of Gerald Austin and Larry Nemmers following the 2007 season, Hochuli became the NFL’s longest-tenured referee for the next decade. Before his football officiating career started, Hochuli played college ball at University of Texas at El Paso for four seasons. He has refereed many playoff games and two Super Bowl events, and he was voted best referee by the NFL head coaches. Hochuli’s belief in rules runs deep. Not only was he an NFL referee, but an attorney at Jones, Skelton & Hochuli.

Hochuli specializes in civil litigation in the areas of Bad Faith and Extra-Contractual Liability, Complex Litigation, Insurance Coverage and Fraud, Legal Malpractice and Professional Liability.  There are similarities between the football field and courtroom, “They don’t see themselves as traffic cops or walking rulebooks. They’re keepers of the integrity of the game.” says Jerry Markbreit also a long time NFL referee.

Those with Consistency ensure that everyone on the field follows a clear set of guidelines. In addition to following rules, as a person with Consistency, you are especially adept at recognizing other people’s strengths, celebrating them, and helping build self- esteem and self-confidence. You thrive on integrity, building team spirit and rallying a group or team to move in the same direction.

In a large family, a patriarch like Hochuli may not have a special, unique relationship with each individual because of his group-focused mindset. He may focus instead on making sure all the kids in the nest are fed and clothed the same.

That said, Hochuli’s love of officiating may have rubbed off on his son, who seems to be following his father’s career path. Shawn Hochuli served as the head referee between the Arizona Rattlers and the Jacksonville Sharks at the Arena Bowl XXIV a day after his father refereed a game between the Jacksonville Jaguars and the New England Patriots.

So how do you earn money from Consistency? Ed Hochuli’s net worth is estimated around $6 million. If he can do it, you can too. After retiring as an NFL referee, he is now monetizing his Consistency as a consultant in the booth as a rules analyst for CBS.

Here’s how: Take time to think through the rules closest to your heart. These rules might be based upon values you consider “non-negotiable.” The greater your clarity about these rules, the clearer your path to turning Consistency into cash.

Say you are an artist—photographer, videographer, painter, craftsman, and so on, and you want to turn this passion into a successful online business. If one of your rules is to create sales copy that over-sells or over-promises (a typical practice in online marketing), then marketing your art may take on its own unique flavor. Maybe your website is a form of art and expresses your product in a way that uses little or no sales copy at all. How many websites have you seen lately that eliminate sales copy, over-sized “Buy Now” buttons, and gaudy graphics and still manage to get their message across? This counter intuitive approach alone may be enough to garner a critical mass of online attention.

Perhaps your role in the art community works to level the playing field for other artists, and in doing so positions you as “the” expert at your craft. A somewhat contrarian approach to turning Consistency into income is to promote yourself by promoting others. Cultivate a reputation for recognizing those who really deserve credit, and then be a mouthpiece for giving that credit. Ensure that respect is always given to those who truly perform well or have a new take on using old mediums. In a way, you can be the conscience of the group or community you participate in.

Do you have the CliftonStrengths theme of Consistency or know someone who might? What does it look like to you? Please share your comments below.

Not sure how you could monetize Consistency?  Remember you can schedule your Ask Brent Anything call. Let’s talk strengths.

Do you know anyone who is deeply rooted in their beliefs? A person who has given their life to a cause?  Maybe advocating for the homeless, working for a better environment or like one of my non-profit clients, their mission is to stop poverty? In this blog let’s discuss how to monetize the strength of Belief®.    

Financial guru Dave Ramsey teaches what he calls the Baby Steps to getting out of debt and building wealth. If you want to blaze through the Baby Steps, says Ramsey, there’s nothing like an extra job—and the extra cash it brings in—to turbo-charge your gazelle intensity. And while extra income is great for eliminating debt, it’s also super handy for building an emergency fund, paying off the mortgage, or beefing up your college fund or retirement nest egg.

Ramsey’s superpower is Belief and you can hear it in his voice. “For your own good, for the good of your family and your future, grow a backbone. When something is wrong, stand up and say it is wrong, and don’t back down.” ― Dave Ramsey, The Total Money Makeover: A Proven Plan for Financial Fitness.

After going through bankruptcy in 1988, Dave has a $125 million plus annual revenue and his Lampo Group, Inc., company oversees six divisions that focus on financial education. He has built a brand from his 6 New York Times bestsellers, The Dave Ramsey Show, and his team of 700 employees.

Dave states, “We learned early on that if we help enough people, the money will come.”

In my coaching experience, people with Belief need careers to be in line with their core values. Put a person with Belief into a work environment that doesn’t correspond with their fundamental ideology, for example, and you have a disaster waiting to happen.

When it comes to earning a little extra cash, Belief can come in handy. Many of Ramsey’s followers have paid down their debt by teaching, selling food, tending pets— really any job that cares for others.

Teaching is a good place to start. You might be surprised to learn how much people will pay you to teach them about something you love doing. All you have to do is get the word out. A follower of Ramsey, Tunde, teaches concealed handgun classes in Houston. Josh offers cello lessons. Rebecca tutors special-needs students at $120 a week. As for working in the food industry, Caitlin makes custom cakes and now earns up to six thousand dollars selling cakes each month. Mattie just started a meal preparation business and landed a 10-meal order that netted $75 for three hours of work.

People with Belief can leverage their talent by writing down a life purpose statement. A purpose statement helps you navigate the world and stay on course. It also helps colleagues and employees understand their leader’s belief system.

It’s important to realize that people with Belief are not typically motivated by money or prestige, but by making a difference in the world. You are moved by the core values that steer your life, whether that core value is helping others get out of debt, speaking about global warming, or working with breast cancer survivors.

When it comes to earning more cash, here’s a little trick I’ve learned: Surround yourself with reminders of your personal mission. Say you are a speaker and want to double your speaking income this year. It’s likely this financial goal all by itself won’t drive you to seek out more speaking gigs. So, what will?

Your personal mission. Often, that personal mission is expressed within your keynote or speech. When the going gets tough, these reminders will help you focus on your reason for being and the valuable contribution you can make.

One of my coaching clients, Lindsey, confessed that selling was not her forte. She had several sales jobs in college and with each position the stress of selling slowly ate away at her. Then she opened a dance studio, a job she loved, and immediately the stress of selling evaporated. She was so passionate about dancing and teaching others to dance that telling people about her business didn’t come off as selling, but something honest and genuine. The difference between selling a service and talking about something you love makes a world of difference.  Lindsey believed in her business and that belief shined through in every conversation. Her belief led to buy-in. Or, more accurately, because she honestly believed in her service, the notion of buy-in never came up.

Here’s another idea for turning Belief into income: Don’t be afraid to give voice to your values. This will help others know who you are and how they can relate to you. In fact, I’d encourage you to actively seek out new clients, projects, and roles that fit your values. Think about marketing your talents exclusively to organizations that define their purpose by the contribution they make to the community.

How can you use your Belief strength to you find your voice?  Once you find that voice how will you use that voice to actively seek out new clients, projects, and roles that fit your values? Please share your comments below.

Not sure where you are and need some conversation around that.  Remember you can schedule your Ask Brent Anything call. Let’s talk about strengths.