Monetize Your Restorative Strength

Restorative Executing Theme

Do you know someone who can just step into a situation and fix it?  Are you someone who can make money fixing problems?  Maybe someone you work with has the “knack” to figure out more efficient ways to accomplish tasks at work.

People with the Restorative® strength love to solve problems. You love to fix things. More accurately, you are energized by trouble, complications, or quandaries on a grand scale. You thrill at finding something old or unused or broken, like a vintage car, and restoring it to its original, pristine condition.

Restorers are highly determined solopreneurs. You have the ability to overcome obstacles and persevere despite failure. According to Inc. Magazine, it’s rare to find a founder in the Inc. 500 who hasn’t experienced a dark night of the soul. And when the solopreneur’s greatest strength is Restorative, you often turn this dark night into something positive.

Bernadette Coleman, founder of Advice Interactive Group, is one such entrepreneur. In 2011, Bernadette got news that her son, Michael, was in a coma following a car crash. At the time, Bernadette’s Internet marketing company, Advice Interactive, was just getting off the ground.

For months, Bernadette and her husband Tom, the company’s CFO, ran the business from Michael’s bedside. When his hospital room became cramped, the two sat in the stairwells and pecked away on laptops. When the staff back at the office demanded leadership, the couple doubled down and worked even harder, but didn’t leave their son’s side. Then when half the staff quit, Bernadette and Tom took turns flying back to their office in Texas to hire new staff. The way they saw it, they were fighting for their son’s life and for the company.

And it worked.

Once Michael recovered, Advice Interactive’s revenue shot up to $5.9 million in 2013, up more than 1,400 percent since the family’s dark night of the soul.

Restorative people possess a grace and love for others. On a personal level, you enjoy helping those who feel broken. You have a deep need to nurture, love, and restore others. You love to fix personal problems, no matter how unlikely the odds of success. You gravitate toward situations where you can rescue a person or relationship, and in doing so bring it back to life. At the same time, it’s important to limit the problems you choose to fix. You shouldn’t try and solve all of your world’s problems just because you can.

As a coach, I worked with a young entrepreneur and Restorative—let’s call him Isiah—who founded a marketing company. Isiah actively sought out business owners with marketing initiatives that no longer worked, and he set out to replace them with new processes that did. He applied the same strength to his relationships by listening, paying attention to body language, and observing small details in order to offer solutions and feedback. His actions were all in an effort to take a dead issue or unresolved dilemma and bring it back to life. That’s what the Restorative strength is all about.

So how do you turn Restorative into income? Say you want to be a full-time speaker. You have a long history in health care, first selling health care insurance policies to businesses and later, as an administrator at a large national health care provider.

First, you must seek speaking gigs from companies and organizations looking to solve a problem. I can’t stress this enough. Your speech can be less inspirational and less motivational, and more about practical ways to identify root causes and suggest solutions. Your talk must solve a big, lingering problem. If your client doesn’t have a gigantic problem, then look for another client who does.

In fact, why not look for a business turnaround situation that others have avoided? Say you’ve identified a slice of the health care industry, such as a doctor whose practice is facing massive competition from nearby hospitals. You then tailor your speech to address specific ways this doctor’s practice can prosper in this competitive environment.

You are attracted to difficult, nearly impossible predicaments, so market your speaking gigs to the toughest, most challenging groups. Then charge higher than normal fees. In fact, charge twice what other speakers charge. These groups and companies care less about your fee and more about digging their way out of a hole. You provide the shovel and the plan, and naturally charge more than other speakers because you offer big results.

As for marketing, let everyone know you enjoy fixing problems. In a way, that’s your unique talent—the more colossal the challenge, the more energized you become. This counter intuitive approach to marketing—I mean, really, how many other speakers seek out clients in a jam—comes naturally to you and makes your marketing even easier, because most speakers shy away from problems. Most speakers offer personal stories that hint at generic solutions, but that’s not you. Your talk is about fixing a specific, tangible problem, the obstacle threatening your client’s existence.

Finally, once you do land a speaking gig, think through ways you can improve your skills and knowledge, and express that improvement to your audience. Do this by conducting pre-interviews with many people within the organization. Your aim is to get to the “real” root of the problem as the people in the trenches see it, and then reciting that problem back to your audience. In some ways, the clarity of this recitation is all that’s needed to get your audience to think differently and come up with solutions right there on the spot.

Want to discover how you can monetize your Restorative strength in your daily life?   Remember you can schedule your Ask Brent Anything call. Let’s talk about strengths.




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