entrepreneur woman holding up arms to reflect strength

Four Tools for Strengths-Based Coaching

As a strengths-based coach or Strengthspreneur® , you know the power of the data in understanding talents, personality, values, and tendencies can provide in coaching clients. You know that all of this data can help you build trust, improve client success, and see potential pitfalls. Knowing your own strengths and weaknesses, values and personality tendencies can also help you navigate pitfalls in your business, and shore up weaknesses by finding a support network to hold you accountable.

Gallup CliftonStrengths

Gallup CliftonStrengths logoThe Gallup CliftonStrengths assessment is the first tool in your toolbox. The assessment defines 34 talent themes. Your top five are known as your signature strengths and are where you will operate from subconsciously. The top ten are known as your dominant strengths, those that “show up” naturally, frequently, and with the most force.

Finally, 10-29 strengths are known as the supporting, & your bottom 5 are called lesser themes – which are non-pattern strengths. You may see these occasionally; but, they will never dominate your behaviors. However, understanding them all is important to understanding and bringing out the best in people.


The VIA logoWe understand that values drive our talents, behaviors and decisions as well. VIA the institute on Values In Action, offers a free and paid assessment that identifies your core values also called character strengths. By identifying your unique set of values, you create a framework that guides every decision, relationship, and priority for your life. Zest, Wisdom, & Courage are my core values & are examples of the 24 evidenced based universal values.

Again, by understanding what drives someone’s values, you can gain clarity that will provide relevant, meaningful coaching for them. Add a values-based assessment to your toolbelt.

Builder Profile 10

BP10, a builder profile assessment by Gallup, helps you understand how you are wired as an entrepreneur. Knowing your ranking of the top 10 entrepreneurial talents will guide you in building entrepreneurial excellence.

First, the BP10 will increase your entrepreneurial self-awareness, as well as recognize opportunities for growth in building your venture.

Second, it will help you identify the talents of those on your team and activating on your innovative ideas.

Although building a coaching business depends on you, there are supporting roles, and perhaps junior coaches, that you’ll add to your team. Knowing everyone’s builder profile will show you whether they have the talent make up for that role and whether their talents are missing on your team.

Standout 2.0

Image of Standout 2.0 book by Marcus BuckinghamThe fourth strengths-based tool to add to the toolbelt of your coaching business is Standout 2.0. This assessment by Marcus Buckingham, measures one’s top 2 strengths roles in work. This will help you be more clear on how you Standout in the workplace.

Standout 2.0 says they help you “turn talent into performance”. This research-based approach assesses your client’s strengths and helps identify their edge, going one step deeper than the CliftonStrengths assessment and enabling them to climb the career ladder and become the high-performing executive they know they are.


When you combine these four powerful, insightful assessments, you’ll have all the tools you need to raise your performance. And, you’ll have a deep understanding of your employees, co-workers, and family. This will allow you to see where you can help them reach their potential, and who you need to introduce them to who can mentor them, shoring up their areas of weakness. Combine these four instruments to navigate your team at work and home. If you’d like to take any of these assessments, contact me to schedule a call to discuss the next step.

Businesswoman motivating her team members in a meetingThere’s one asset we all have a limited amount of: time. There’s one non-renewable resource: time. If time is such a valuable commodity that’s limited and non-renewable, it would make sense that we would spend it wisely.

Leaders attract those with positivity and healthy, balanced emotions. Conversely, a neg-aholic is one who’s always focused on the negative, complaining, blaming, and being the “Debbie downer” in the room.

Jerry Slayton, my tennis coach, inspired me with these words:

“It’s not your aptitude that determines your altitude; it’s your attitude.” I quickly responded, “I can have an attitude!”

After 26 years of competitive tennis, I have learned that attitude transforms neg-aholics into leaders–or underdogs into top dogs.

As I pursued my Master’s Degree in Psychology, I understood this within the context of IQ versus EQ. IQ is your aptitude, EQ is your attitude, and success is your altitude. Research tells us that 70-80% of our success is due to our emotional intelligence. You can have all the smarts and IQ in the world, but it’s much more challenging to achieve success if your attitude is sour.

Men, I have some news for you. You may not want to hear it. The women have a head start on us. It’s proven that our EQ is far more important than our IQ, and women have been socialized to develop their EQ while men pride themselves on their IQ.

Our EQ is divided into 5 main components:

  • Your self-awareness and ability to identify and label your feelings.
  • Managing your emotions and having the ability to balance between stuffing and spewing your feelings. One with Intellection® can get introspective and analyze why he’s feeling the way he is, allowing him to process and handle his emotions well.
  • Motivating yourself. Jimmy Conners said, “The will to win is inside of you. You have to bring it out.” For a Maximizer® or Achiever® this is easy. However, we can all do it! Think back to elementary school when your teacher initiated a competition, whether it be the first to write the correct response on the board or the last one standing at the spelling bee. If she offered the winner a free ice cream in the lunchroom you were motivated. How can you motivate yourself?
  • Recognize and acknowledge others’ body language and feelings. Someone with the strength of Harmony® can do this well because they try to connect rather than causing conflict.
  • Handling relationships. Brian Tracy says, “85% of your success comes from relationships, 15% comes from your achievements.” A Relator® finds deep satisfaction in having deep relationships. While this may not be a dominant strength for you, draw on your Relator® or any of your relationship-focused strengths.

Game, set, match.

If you want to play with confidence, serve others well, bounce back after a defeat, and win in life, keep climbing the ladder of emotional intelligence.

What would those you interact with every day say about your emotional intelligence? If life is out of balance, others would score you low. Get support, deal with stress, and learn to have authentic, meaningful relationships.